Posts

The Art of Advertising.

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Art of Advertising. Advertising is everywhere. From the moment we scroll through social media to walking past billboards on the street, businesses are constantly finding ways to grab our attention. But what makes an advertisement effective? What strategies do brands use to cut through the noise and leave a lasting impression? In this blog, we’ll dive into the world of advertising and explore some key strategies that make campaigns stand out. Audience The first rule of effective advertising is knowing your audience. Who are you trying to reach? What do they care about? A campaign targeting teenagers will look vastly different from one aimed at working professionals. Successful brands use market research to analyze demographics, behaviors, and preferences, ensuring their message resonates with the right people. For instance, Nike’s “Just Do It” campaign appeals to a wide audience, but the messaging feels personal whether you're a seasoned athlete or someone starting their fitness jou...

FBI attempt to destroy Martin Luther King Jr.

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  MLK/FBI Documentary and the Modern Fight for Civil Rights: Lessons from the Past for Today’s Activists The MLK/FBI documentary, directed by Sam Pollard, gives a fresh look at Martin Luther King Jr.’s life by exploring the FBI's secretive and intense surveillance campaign against him during the civil rights movement. With newly declassified files and incredible archival footage, the film shows how the U.S. government treated MLK one of its own civil rights leaders as a national threat. Same Story, Different Time: Then vs. Now MLK/FBI digs into how the FBI tried to sabotage King’s work by wiretapping him, gathering dirt, and even attempting to blackmail him into silence. Fast-forward to today, and many civil rights activists still face some form of surveillance. Thanks to social media, modern activists can reach more people, but it also means they can be more easily monitored. This documentary makes us think: Is there a limit to how far the government should go in watchin...

Multitrack Processing in FOIA: A Streamlined Approach to Public Records.

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The Freedom of Information Act (FOIA) is crucial for public access to government information, yet high request volumes and varying complexities often lead to delays. To address this, agencies use "multitrack processing" to sort requests by complexity, speeding up simpler requests while allocating resources to more complex ones. Multitrack processing categorizes FOIA requests into three main tracks: 1. Simple Track: For straightforward requests requiring minimal review, often processed quickly. 2. Complex Track: For voluminous or sensitive requests needing more time and resources. 3. Expedited Track: Reserved for urgent requests concerning public safety or issues of broad public interest. This system enables agencies to manage FOIA requests efficiently by tailoring timelines and resources based on request complexity and some of the benefits include the efficiency, since simple requests are processed faster without waiting behind complex ones, the transparency improved response...

Costarrican Soccer Player Journey.

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The Journey of Erick Rojas By: Juanita Tibocha At 23, Erick Rojas embodies the spirit of perseverance, balancing a life of soccer and academics thousands of miles from his hometown in Costa Rica. Growing up in a modest neighborhood in Heredia, he spent his childhood on soccer fields, dribbling a worn-out soccer ball with dreams of playing professionally. Little did he know that his passion for the game would lead him to the United States, where he is now a senior at a competitive college, navigating the worlds of soccer and computer science at Clarke University. From an early age, Erick  was captivated by the beautiful game. “I can’t remember a time when I wasn’t playing soccer,” he recalls, a smile lighting up his face. He would wake up early, lacing up his cleats before sunrise, practicing with friends in Rosabal Stadium in Heredia. His dedication paid off when he joined a professional team that honed his skills and showcased his talent. As he approached his final years of high s...

Trump Assassination Attempt.

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  “Not even safe on his own property”. Donald Trump former president and current presidential candidate for the upcoming elections to be held on November 5 of the current year, Trump suffered a second assassination attempt last Sunday, September 15, 2024, becoming a wake-up call to the authorities and all the American people. A quiet and daily Sunday in the life of former President Donald Trump became what could be his last day of life, the situation he lived in West Palm Beach in Florida, while playing golf an individual infiltrated his property and allegedly tried to shoot Trump, operation carried out without success due to intelligence work of the agents in charge of Trump's security. The main suspect of the attack is Ryan Wesley Routh, a 58-year-old man who voted for Donald Trump in 2016 and declared to have been “disappointed” in his mandate, in a message on his X account in 2020, as well as the suspect has spoken in favor of Ukraine in its war against Russia, showing hi...

Advertisement in sports.

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 Bulls Game For lovers and followers of sports, the adaptation to modernity has been evident, whether in rules, style of play, fans and / or advertising. I think that as followers of the sport we can be able to recognize and demonstrate the difference between the games in the past and today, being the games of the past more enjoyed and focused on the sport, the athletes and the naturalness of the game, referring to how advertising, the halftime show often has more virality and importance than the game itself, thus changing the objective of the games turning them into a sport with spectacle. To begin with we can observe the following image of a current game, where a little of the show and interaction of the production with the public as seen in the image, the fans are always absorbing advertising indirectly or directly, in the image, we see how the advertising team of the bulls invites us as fans to participate in games and involves us in the dynamics, where then these awards involv...

The big city.

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The Big City Curiosity is one of the best qualities that people have, and having the opportunity to live new experiences, know new places and discover what life is like in other places is a very nice and interesting feeling. Personally, I think that as a foreigner I am more curious and intrigued to know what life is like here in the United States and Chicago in this case is the city that reflects the opportunities, dreams and diversity found in a single city. In the image we can see the same iconic sign of the city of Chicago and the contrast of night and day, in the image on the right is the image in the day where you can see the trees without leaves due to winter and strong winds that represent Chicago, behind the tall buildings reflecting the breadth of the city and the full view of the cloudy sky all this generating the perfect definition of a city of hardworking people and full of art and passion. On the other hand, in the image on the left is the same sign at night, without much ...