Advertisement in sports.

 Bulls Game

For lovers and followers of sports, the adaptation to modernity has been evident, whether in rules, style of play, fans and / or advertising. I think that as followers of the sport we can be able to recognize and demonstrate the difference between the games in the past and today, being the games of the past more enjoyed and focused on the sport, the athletes and the naturalness of the game, referring to how advertising, the halftime show often has more virality and importance than the game itself, thus changing the objective of the games turning them into a sport with spectacle.

To begin with we can observe the following image of a current game, where a little of the show and interaction of the production with the public as seen in the image, the fans are always absorbing advertising indirectly or directly, in the image, we see how the advertising team of the bulls invites us as fans to participate in games and involves us in the dynamics, where then these awards involve food, discounts in the bulls store, an interesting and very convenient dynamic for the fans.

It is important to clarify that all these situations are due to the modernism of the sport and how teams seek to attract more and more the attention of their fans with advertising strategies achieving more sales and benefits for the team.